Banana Sushi Outline Essay Example for Free

Banana Sushi Outline Essay How many of you have ever tried or eaten a peanut butter and banana sandwich? For those who have banana sushi is exactly that but much more fun and exciting to do at home. Transition: let’s start by getting ingredients BODY: I. The first step is to get all of the ingredients. A. There are certain ingredients needed to make banana sushi; the first step is to gather them. 1. You will need the peanut butter of your choice (smooth works better) 2. You will need two pieces of bread 3. And you will need a fresh banana Transition: now that we have the ingredients we can get the materials B. There are also certain materials necessary to make banana sushi; the second step is to gather those. 1. You will need a butter knife 2. You will need a rolling pin 3. And you will need some type of cutting board. Transition: Now that we have both the ingredients and the materials to make banana sushi we can start making it! C. Now you can start making it. 1. The first step is to cut all the crust off of the bread and dispose of it, then to lay the edges of the bread on top of each other and flatten it together with the rolling pin. 2. The second step is to then take the butter knife and spread the peanut butter over the bread. . The third step is to take your banana, peel it and cut it into coin size pieces and lay them neatly on the bread covered with peanut butter. 4. The final step is to roll the bread and then cut it into sections   The three steps in making banana sushi: A. The first step is gathering the ingredients B. The second step is gathering the materials C. The third step is making it. II. Now that I’ve shown you guys a fun new way to eat a peanut butter and banana sandwich otherwise known as banana sushi, I hope you will try it at least once in your life because it’s always nice to try something new.

McDonalds Future Policies and Strategies

McDonalds Future Policies and Strategies Introduction In this assignment we will discuss the business, its environment, factors affecting the environment, current market conditions and the affect of the current market on the the business. Identify the stakeholders of the company, strategy, policies used by the business that helps them to gain competitive edge over its customers. Strategic Review Strategic review helps to analyse and review the strategies used by the business for survival and sustainability. It helps us to understand the decisions taken by the management to increase the sales, market share and hence maximising profit. The Company I have chosen for this assignment is McDonalds which market leader in fast food industry is. In this assignment we will discuss McDonalds stakeholder and their current market position of McDonalds. We will also discuss the environment, strengths and the weaknesses along with the strategies used by McDonalds which affected the position of McDonalds either to increase market share or maximising profit. Task 1.1 Identify the importance of environmental factors affecting the organization or sector. We will discuss the factors affecting McDonalds. I have chosen Mcdonalds as a company having worked for McDonalds for about Four years make me understand the culture, structure and the environmental factors that affect the organisation directly and indirectly.Mcdonlads follow the plan to Win and being the Market Leader in the fast food industry with having restaurant in more than 119 countries with more than 31,000 restaurants in operation. The factors that affect the organisation are the political, social, economic, technological and legal .Apart from those Factors like Globalisation, Diversity and Ethics affect the organisation. Globalisation: Globalisation helps in developing a closer contact between different parts of the world, and have increased the possibility of personal exchange, mutual understanding and friendship among world citizens. Corporations are expanding their businesses to world market. Corporations go global for the Survival and sustainabilty.Mcdonalds are operating in more than 119 countries with over 31,000 restaurants in operation. Diversity : McDonalds s follow diversity by employing local people and having local suppliers for the restaurants. It also have the different menu for different countries and follow the culture of the countries. Like not serving beef products in India and having different Entries for ladies in Arab Countries respecting the cultural and religious beliefs of people. Global marketing decisions are no different than those made domestically but the decisions are unique to each country (Sister Sister, 2005). McDonalds realises diversity as an asset that enhances in the profitability of organisation. Diversity directly reflects the interpersonal relationships. Ethics: McDonalds Promote the RMHC(Ronald McDonald House Charity ) which provide room and board, food and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. McDonalds sponsor Olympic athletes. Ronald McDonalds Houses are located in more than 259 communities worldwide and support Mobile care programs which offer cost effective medical,dental and educational services to children.In addition to their community involvement, McDonalds has a long-standing commitment to environmental protection. Restaurants around the world have innovative programs for recycling, resource conservation, and waste reduction. Mcdonalds also help the African farmers by buying fairtrade coffee beans and also the Rainforest Alliances. Task 1.2 Analyze the needs and expectations of all stakeholders involved. McDonalds is a people business-Ray Kroc Person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organizations actions, objectives, and policies. (Businessdictionary, 2010) Customers: McDonalds provide its customer with the nutritional value of the food and tend to innovate new food for its customers and have loyalty options of drink to retain its customers .It also provide healthy food options like salads, water,delli roll and fruits . Franchise holders (franchisees) Franchisees are crucial to McDonalds success; they deliver its brand promise straight to the customer. Nationwide, approximately 85percent of their restaurants are franchised. The sites for the restaurants and either own or leases the land and buildings. The franchisee then, in turn, leases the building from McDonalds by paying a percentage of sales. The franchisee also purchases the cooking equipment, furniture, play land and signage to complete the fit out of the restaurant. Shared investment and shared risk helps to achieve sustainable growth. Employees: Employees are the internal stakeholders and directly affect the working of organisation. McDonalds provide national qualification to its employees and helps to gain work experience. Mcdonalds follow equal opportunities for its employees. Suppliers: McDonalds supply chain benefits the countries economy. As Mcdonalds lay emphasize on the local suppliers. But the suppliers have to maintain the promise of quality for the customer, the ation, including rigorous quality control in all areas of operations-including animal welfare, health and safety, handling procedures and cleanliness. By providing local supplies Mcdonalds generate employment in the countries and supporting economies of thes to be company. This also enhances the growth perspectives of the countries as New Zealand exports beef to United States for beef patties. Community groups: RMHC(Ronald McDonald House Charity ) which provide room and board, food and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. McDonalds sponsor Olympic athletes. Ronald McDonald Houses are located in more than 259 communities worldwide and support Mobile care programs which offer cost effective medical, dental and educational services to children. In addition to their community involvement, McDonalds has a long-standing commitment to environmental protection. Restaurants around the world have innovative programs for recycling, resource conservation, and waste reduction. Mcdonalds also help the African farmers by buying fair-trade coffee beans and also the rainforest alliances. It also is promoting the national Olympics in 2012 . Shareholders: According to the Annual report 2010 Mcdonalds have increased it growth 3.8% and the earning per share of the shareholders have increased by 9% and also the total dividend distributed to shareholders between 2007 -2009 amounted to 16.6 million dollars. Task 1.3 Conclude the major changes taking place in the environment that will affect the strategy. Economy is going through the downturn .It is very tough for companies to survive and sustain in the market. Every organisation follow the internal and external environment to plan any strategy .Profit Maximisation is the main aim of the organisation apart from organisations do plan for the environmental and the social factors that help in achieving the objectives and goals of the organisation. PESTLE Analysis: Political factors: Company is controlled by the policies and regulation of operations .Specific market focus on different areas of concern such as health, worker protection, and environment .McDonalds while operating in India will follow the rules and regulations of India relating to the tax, trade laws and the rights. For example selling of the meat is said to be offensive relating to Hindu community particularly that of beef. Economic factors:- Economic factors are those factors where in the economy of the business is affected it has a major impact on the business these factors such as interest rate , exchange rates could have a devastating effect on the business special when it a multinational business. McDonalds will have to charge customer in the local currency than the standard currency and the price should be within the purchasing power of individual. Social Factors: Social factors are factors originated generally due to the internal stakeholders in the organization, their health and safety. The culture in the organization can have varied effects on the output of the business and the cost of the company is lot more affected due social factors. Technological factors: McDonalds use television advert for the for the marketing purpose. Celebrities and animated depictions are used as an endorsement for I m loving it campaign. McDonalds use inventory system and the management of the value chain allow the easy payment foe their suppliers and other vendor which an individual stores in respective markets deal with. Legal Factors: McDonalds is proving nutritional information of the food on the packaging and the website of McDonalds. McDonalds is using fruits, oatmeal, salad, water and orange juice to promote healthy food habits and fight the obesity. In the Muslim countries McDonalds is using the concept of Halal Food for the target Customers. Other legal concepts like tax obligations, employment standards, and quality requirements are only a few of important elements on which the company has to take into consideration. Otherwise, smooth operations shall be hard to achieve. Environment: McDonalds is using the bin it logo to promote clean society so that the rubbish packaging should not be dumped by the roadside. It is also promoting going green to save energy and reducing wastage to save the environment and showing their responsibilities towards society. Through careful planning and working with The carbon rust we ensure that we use the most efficient equipment for our restaurants according to the technology available(Katie Saunders ,Environmental Manager, McDonalds UK) Mcdonalds is also using contributing in the environmental impact by reducing the energy consumption in restaurants, miniming the use of water in restaurants like using waterless urinals in the restaurants. Mcdonalds is trying to save the environment by reducing waste and reducing the size of the trayliners by 10cm which results in 84 tonnes of paper saving. It is also recycling the used cooking oil for the bio diesel. (McDonalds, 2010) Balance Scorecard Approach: The Balance Scorecard method was given by Kaplan and Norton .It is a strategic approach and the performance management system that enables organisations to translate companys vision and strategy into implementation and take into consideration four perspectives: Financial Perspectives: From the Financial Perspectives Mcdonalds like to focus on the Profitability and sales. For Increasing the sales employees are trained to sell large meals. For the Profitability emphases is laid on the waste reduction and drive thru which is having trained staff to do the job properly. Hand held are used to less the queues on the drive thru as it lessen customer order processing times. Customer Perspectives: Mcdonalds relate to Quality ,Service and value to customers. It target to serve front counter customer in 90 secs and the drive thru customers in 180 sec.Speed and quality is of utmost important to customers. Therefore, customers, like to friendly,fast and quality service every time.New Product like snack wrap, tasty and Great Taste of America is been brought to menu after sometime to retain the customers. Business Process Perspective: From the Business processes Mcdonalds is getting to expand its business by getting global. Also Mcdonalds is adding new product line to its business by opening McCaffes to expand its business. Learning and Growth Perspective: Employee Commitment is very important in the fast food industry. Employee turnover affect the business as retaining the employees is cost effective as recruiting and training is costly. McDonalds provide qualification to its managers from the hamburger university.(maxipedia,2010) Value chain Analysis: Firm Infrastructure: Brand Recognition: Mcdonalds is globally recognised brand. No.1 in Retail food industry. McDonalds is the market leader and exists at number no. 1 in fast food industry. Franchising: About 85% of the restaurants are franchised. Company Image: Company hold a strong image in the community because of the fresh and universal taste. Financial strength: Inspite of the economic downturn Mcdonalds annual sales increased by 3.8 % in 2009. Human Resources: Job Applications: Mcdonalds follow the online application system for recruitment. 2nd largest U.S employer Technology: Just in time order Delivery: Mcdonalds use the refrigerated trucks for delivery as the temperature of the frozen meat patties should not be less than -18 to -22 degrees to be served when cooking. Procurement: Sustainable packaging: Mcdonalds have reduced the size of tray liner and also use the packaging that can be recycled in their concern to protect environment. Renewable resources: 82% of the packing material is from renewable resources. Oil recycling for the bio diesel. Quality Control: For delivery freight truck inspections are inspected and random audits take place for quality control. Inbound Logistics: Operations: Corp. Guidelines for franchisees. Outbound Logistics: Distributor agreement Marketing and Sales: Product: Health and wellness campaign and product offering Price: Providing value to customer e.g. Pound menu, party pack for kids. Promotion: Coca cola endorsement Sponsor of Olympics and feeding the athletes .Mcdonalds is sponsoring Olympics 2012 along with coca cola and Cadbury. Service : Friendly customer service. Clean Environment for customers. Fast food service target to serve front counter customer in 90 sec and drive thru customer in 180 seconds. { Adopted from Harbott.com,2010} Task 2.2 Summarize the position of the organization in its current market. According to The Times In spite of the economy downturn McDonalds is still pushing ahead with the discounting menu. Figures shown by The Times state that McDonald position in the current market is unaffected by the economy downturn .It is following the strategy of the discounting  £or $ 1 menu making it to increase its profit. It has reported the increased sale as 4.2% of the global rise McDonalds share rose from.38 % in early trading of 1950 to  £70.61 in 2010.Mcdonalds is following a low prices strategies on fries,burgers.drinks and the sale of McCafe drinks.(Frean,2010) Mcdonalds is holding strong position in market as it holds more than 32,000 restaurant in operation in more than 117 countries and it has also added to the new product line McCaffes in 2008 providing cappuccinos and frappacinos. And other drinks. Working towards the environments and Children welfare and the organic food and also feeding the Olympics allows them to fulfil their responibilty towards society. Mcdonalds have planned to open around 1,000 more store in 2010 and invest in $2.4 billion to enhance the brand. Mcdonalds have planned to Reimage the exterior and interior of the existing stores to improve seating, lighting and dà ©cor and by doubling drive thru stations to improve speed and convenience.(Yousuf,2009) Task 2.3 Evaluate the competitive strengths and weaknesses of the organizations current strategies. Strengths Weaknesses Opportunity Threats 1) Glo Globalization: 32,000 restaurants serving in more than 117 countr117 countries. 1) Advertisement techniques that target children 1) Innovation: Continued adaptation such as adding on new menu such as snack wrap and great taste of Amaerica to retain the existing customers. 1) Current world economic standing: the companys revenue streams are diversified, but depending on the the length of this recession, they will inevitably be negatively impacted by the trickle down effect. 2) Active Childrens Charity: The Ronald McDonald House helping families with children in hospital. 2) Consumers use disposable income to purchase fast food meals so when the budget it treatened, consumers redirect these funds 2) Conservation: Researching green energies and green packaging solutions Recycling of the waste oil to form Biodiesel.. Using Water less urinals in store to save water consumption. 2) More Casual Dining Restaurants increasing their burger offering and decreasing the price. 3) Adjusted Ingredients and product offerings to comply with upgraded health standards deemed necessary by the USDA:Mcdonalds provide the universal taste in its menu. 3) Public perception: McDonalds has been impacted by negative press like the documentary Supersize Me by Morgan Spurlock in which he contributed our societies obesity to McDonalds and other fast food chains. 3) Exploration: Create new product offerings. Continue to use technology to influence revenue strategy: possibly use text messages to deliver specials offers to individuals who sign up for such services. 3) Public Health Crisis.: people are more foccussed on the dietry needs. 4) Earns revenue not merely by fast food sales, but also as a property investor, a franchiser of restaurants.: More than 85% of the restaurants are franchised throughout the world. Mcdonalds using low price strategy Or the  £1 menu which led t increase in sales by 4.2 % globally in 2010. Task 3.1 Use a range of tools and models to develop strategic options. Turnaround Strategy: Turn around Strategy is used by underperforming companies to normal in terms of acceptance levels of profitability, solvency, liquidity and cash flow. Therefore turnaround strategy is used to manage, stabilise, fund and fix the underperforming and distressed companies. The components of the Turnaround strategies are: Managing the turnaround: Managing in terms of leadership, stakeholder management. Stabilising by ensuring the short term future of the business through cash management. Funding and Recaptilising the company. Fixing the company in strategic, operational and organisational term. Mcdonalds adopted the turnaround strategy in 2003 when the sales declined, ,Measures for the service and quality of the chain continued to fall behind its rivals.To fight back the Company started to follow a turnaround from the corporate level by bringing back the James R Cantalupo former vice president under who the company bloomed from 1990 to 2000 and gained 32,000 franchisees. With the coming back of Cantalupo he started the redesigning by emphasizing more on the quality , friendliness and speedy service of staff and laid emphasis on the increased sales and expanding the more on business. The Mexican Grill and The Boston which was acquired by the Mcdonalds were let out .McDonalds set out new Product line to its Menu By opening McCaffes around the world as expansion in 2003. Breakfast new menu was added as pancakes with the combination of bacon, sausage and egg which was a great success along with the breakfast coffee drinks. It also added healthy food as salads, drinks. Company also added new logo I m loving it in the TV Adverts using Justin Timberlake to target teenagers instead of the kids to endorse Mcdonalds which turnaround a great success for the company and company started to increase its sales following the strategy.(scribd,2010) The changes in the external environment of the business can also be determined by the Porter five force model which exactly shows the real picture of the competition in the market. The model of the Five Competitive Forces was developed by Michael E. Porter in his book à ¢Ã¢â€š ¬Ã… ¾Competitive Strategy: Techniques for Analyzing Industries and Competitors in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially, competitive strategy should base on and understanding of industry structures and the way they change. Competition: Since the time Mcdonalds started in 1940 it is providing excellence service to its customer. Market is tough and tight for fast food industry. Opening up of cafe to the product line and serving breakfast has provided tight competition with Starbuck and other breakfast serving restaurant. Burger king and KFC are the two great competitors for Mcdonalds. Ease of entry: it is hard for new entrants to enter the market because of the high cost of entry and research and development cost. Established brand names like Mcdonalds make it even harder and new entrants have to face price competition. Substitutes: there are many products available in the market for substites.People can go to Burger King And KFC and Starbucks looking for substitutes. Power of suppliers: products are not readily available from suppliers so the power of suppliers is relatively low. Power of Buyers :Power of buyer is low. {Adopted from: marketing teacher,2010} Task 3.2 Develop a comparative understanding of activity from organizations in the market. Mcdonalds is the market leader in the fast food industry .Fast food business fluctuates with the economy rise and doom, customer taste, cultural differences, climatic conditions and the buying behaviour of customers. Mcdonalds is a customer oriented business focuses on the service, quality, processes and the accuracy of the service delivered to customer. McDonalds tends to provide universal taste of food to customers despite of their regional differences. It promotes diversity among its employees and believes in equal opportunities to its employees. Regular Training and development of the staff at the operational and management level gives it a stand out position in the market. Innovation and the TV Endorsement and its target market and motto I m Loving it makes it a standalone brand among the customers. To retain Customers Mcdonalds is regularly adding new menu its list and to adapt to cultural differences it follows the culture of the country Like having separate entrances for la dies in the Muslim Countries., to respect religious beliefs of the people it is adapting religious beliefs of the community as serving Halal food in the Arab Countries and Not serving Beef in India. To reduce Carbon Emission promoting Recycling, to save water use recycled water in toilets, to save trees reduce the packaging paper and tray liners and also recycle paper for packaging. For survival and sustainability it follows the local wage rate, local suppliers, local legal and taxation system, and local ethics. Task 3.3. Create a range of feasible options as the basis of future organizational strategy. Mcdonalds strategy is about the fresh and quality food to customer with friendly service. Mcdonalds plan to win and target customer with the universal taste respecting the religious and cultural beliefs. With the environmental issues Mcdonalds is helping to promote cleaner streets by sponsoring bins in conjunction with the council and also initiating people to get the Rubbish in Bin By Using Bin it motto. McDonalds is also getting in recycling revolution by using the waste oil to get bio diesel .In its motive to Save energy and water it is getting waterless urinals in the washrooms to save water and are trying to use the recycled water. For the packaging of the food it is using more than 82% of the recyclable material and trying to cut the 10 cm of the trayliners used to serve customer which eventually is saving about 84 tonnes of paper every year. McDonalds is also working for the animal welfare so that that animals are given the free field to roam around and is using free range eg g for its breakfast menu. ,it is also using the organic food to promote healthy food and also using fair trade coffee beans to help the farmers of Africa.Last but not the least Mcdonalds is sponsoring the london 2010 along with the coca cola and cadb ury. Mcdonalds will still follow the strategy of plan to win and keep on improving its quality, service , speed and accuracy .along with the training and development of employees . Conclusion :In the above assignment discussion has been made over Mcdonalds and its policies and strategies over the future which will them to sustain in the future. Though it is a market leader but by showing its concern over the carbon emissions and the work ethics it is showing the great deal of responsibility towards to society . The moral duty is fulfilled by employing diversity and proper training and development. It believes in the equal oppurtunities to everybody And require great commitment from its people to maintain the standards of service ,quality and friendliness so that people can say I m loving it!!!!!!!!!

World Ward II Essay -- History, The Good War

Americans often refer to World War II as being â€Å"the Good War†. Americans call World War II â€Å"the Good War† because Americans believe the United States entered the war for the noble purposes of defending its self and freedom. Americans also refer to World War II as â€Å"the Good War† because it was a war that required Americans to work together so the country could defeat the Axis powers. Because the United States entered the war for noble purposes, and because Americans everywhere helped the country win the war, â€Å"the Good War† is an appropriate appellation to describe World War II. Under Benito Mussolini, Italy had conquered the country of Ethiopia (Foner 800). Under Adolf Hitler, Germany had taken control over most of Europe (Foner 802). While Italy, had taken control of Ethiopia and Germany had taken control over most of Europe, Japan had taken control of Burma, Siam, the Dutch East Indies, Guam, the Philippines, and other Pacific islands (Foner 804). In 1931, Japan invaded the Chinese providence of Manchuria (Foner 799). As Japanese troops moved deeper into China, they overran the Chinese city of Nanjing, and killed an estimated 300,000 prisoners of war and civilians (Foner 799). On December 7, 1941, Japan launched an attack on the naval base of Pearl Harbor; this surprise attack was responsible for the death of 2,000 American servicemen (Foner 804). Towards the end of the war Hitler embarked on the â€Å"final solution†, which was the mass extermination of Slavs, gypsies, homosexuals, and six million Jews that would be come to known as the Holocaust (Foner 807). Because the Axis powers conquered so much territory and killed so many people, America fighting against the Axis powers has been viewed by Americans war fought between the fo... ...is an appropriate appellation for the war. During the war, America imprisoned Japanese Americans and denied them their rights as American citizens. During the war, America bombed the cities of Dresden, Tokyo, Hiroshima, and Nagasaki; these bombings were responsible for the deaths of hundreds of thousands of civilians. While I do believe that America was fighting enemies that had committed worst acts than the Allies, the United States had no right to deny American rights of court hearings, due process, and writs of habeas corpus to American citizens. America also had no right to bomb cities with the purpose of killing civilians in an attempt to demoralize the enemies. Certainly the Allies were better than the Axis powers, but the war crimes committed by America cannot be ignored, and because these crimes were committed, World War II cannot be called â€Å"the good war†.

Essay --

Freedom of Religion The individual right to freedom of religion means that you can freely practice your religion without the government interfering. It’s in the first amendment of the Bill of Rights, in the Constitution, it protects all U.S. citizens to a certain extent. The first amendment went into effect on December 15th, 1791. 1The first amendment states â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof† (American Civil Liberties Union). There are two clauses in the U.S. Constitution that guarantee freedom of religion. The Establishment Clause which prohibits the government from passing legislation to establish an official religion. There is also the Free Exercise Clause, it prohibits the government from interfering with someone’s practice of religion (LII). The first amendment also sets a fine line between states’ rights and the churches rights (Black,130). Throughout time, many things have happened to w here the first amendment has had to been set into play. In 1620, a large group of settlers moved into the New England area, and formed individual colonies. This group was known as the Puritans. The Puritans fled Europe in search of religious freedom, which was not granted by the Church of England. The church expected everyone to turn to the Catholic religion. They worked toward religious reforms, so they could purify the church and their own lives. However, they discovered the church was far beyond reform because it was so powerful (Kizer, Kay). They realized the only way to purify their lives was to break away from the Church of England. They came to America where they could freely practice their religion. At this point in time there was neither a law against nor ... ...ace where every religion is accepted and welcome. It’s supposed to be a place where you can freely practice your religion without people discriminating against it (Washington Times). Another con is that some displays of symbols can be a violation of freedom of religion. It all depends if its for a certain season or if its to benefit or promote a certain religion (Harper, 62 and 63). Depending on what you’re showing, you can get in trouble for trying to convince people to believe in a certain religion. The public school system not allowing kids to read their religious book or let the teachers read excerpts from certain religious books, some feel isn’t right because they should be able to freely express their religion. So depending on who you’re talking about, this could be a negative or positive thing. There are also some cons to freedom of religion, as well as pros.

Intend to Study Abroad :: College Admissions Essays

I Intend to Study Abroad    On one hot late-summer day when I was in high school, my parents came back from a shopping trip with a surprise present for me: the legendary board game, Diplomacy. At first I scoffed at such an old-fashioned game. Who would want to waste glorious sunny days moving armies around a map of pre-World War I Europe, pretending to be Bismarck or Disraeli? But after playing the game once, I became absolutely riveted by the nuances of statecraft, and soon began losing sleep as I tried to craft clever diplomatic gambits, hatch devious schemes, and better understand the game's ever-changing dynamics. As my friends and I spent the second half of the summer absorbed by the game, my parents grinned knowingly. How could I resist being fascinated with Diplomacy, they asked me, when I incessantly read about international affairs, and liked nothing more than debating politics over dinner? How could I resist being fascinated, when I had spent most of my summers in Greece (and, much more briefly, Franc e and England), witnessing first-hand the ways in which countries differ socially, culturally, and politically?    Though my passion for foreign policy and international affairs undoubtedly dates back to high school, I never had the chance to fully develop this interest before college. Once I arrived at Harvard, however, I discovered that I could learn about international relations through both my academics and my extracurricular activities. Academically, I decided to concentrate in Government, and, within Government, to take classes that elucidated the forces underlying the relations of states on the world stage. Some of the most memorable of these classes included Human Rights, in which we discussed what role humanitarian concerns ought to play in international relations; Politics of Western Europe, in which I learned about the social, economic, and political development of five major European countries; and Causes and Prevention of War, which focused on unearthing the roots of conflict and finding out how bloodshed could have been avoided. Currently, for my senior thesis, I am investigating th e strange pattern of American human rights-based intervention in the post-Cold War era, and trying to determine which explanatory variables are best able to account for it.    Interestingly, I think that I have learned at least as much about international relations through my extracurriculars in college as I have through my classes.

Business Research Report

Social media, dating sites and shopping sites all use given registration information to learn more about consumers. The more companies know about people, the better they can decide who their potential customers should be and how to reach them. Social media is communication through online communities. The use of social media in marketing has become very popular over the last few years. This is a very effective way to promote content by increased visibility. Using these platforms also allows for more involvement with the customers to build more trusting relationships with them.Customer relationship management refers to software that records and analyzes all kinds of useful data. This info can be obtained in many different says by either the company or a third party. It is used to understand the customers and their buying habits. We recommend opening a Faceable and Twitter account, using those accounts to hyper target and creating a CRM database. We chose these specific technologies bec ause they are fairly simple to implement and would be the most helpful for our company. Introduction The purpose of this report is to review and analyze new information technologies that can assist with marketing in the company.As of this year, there are over 950 companies that provide marketing software (Brinier 2014). Everyday, marketing professionals are looking for new ways to grow their business and technology has changed the way they reach new customers. These days, it's all about the customers and what they want and because they have access to pretty much everything, marketers have to find a way to get their attention. It is estimated that people spend about 1 1 hours a day using some form of technology (Patronize 2014). Knowing this, traditional marketing just isn't enough anymore.If companies want to keep up with consumers, they must keep up With technology. With all of the technology available for use, companies can have so much information at their fingertips. Out of all of the possibilities, we chose to examine social media, hyper targeting and customer relationship management (CRM) because we think those will work best for the company. Social media is very low cost and will allow us to reach a much bigger audience. We can engage the audience and build relationships with them this way. Hyper targeting will be used to identify potential customers and reach them more efficiently.This ensures that the people we advertise to are more likely to be interested in what we have to offer. Having a CRM database would low easy access to all of our information about our customers. This information can be used in anyway that our company sees fit. Hyper Targeting Hyper targeting is defined as the ability to identify potential consumers and deliver targeted advertising content. History The phrase â€Å"Hyper Targeting† was actually coined by Namespace (Gold, 2009). Namespace discovered that they could target consumers for ads based on the information provid ed in users' registration and profiles.This information might include age, sex, geographic region, education, favorite movies, entertainment, restaurants, etc. Namespace discovered that because of the large numbers of registered users, they could target very specific user interests and still reach large numbers of people. Today, dating sites, social media sites and other sites that require user registration and other â€Å"self- expressed† user information all make use of hyper targeting. Hyper Targeting with Twitter and Faceable The social media sites Twitter and Faceable both make heavy use of hyper targeting.A company advertising on Twitter can target every Twitter user who has specific words in their public bio, or someone who uses particular words often in tweets, or someone who follows certain verified other retailers. Businesses can also create a user list using those specifications and show that group â€Å"promoted nets† (Smith, 2014). Faceable allows advertis ers to target users by age, SeX, language, location, workplace, education, interests, browsing history and more, with different ads for different populations.Advertisers can even display ads in different languages, depending on whom they have hyper targeted (Albacore, 2011 Mobile Hyper Targeting Advertisers may target mobile device users based on the location Of the user, via a number of methods. Users' locations can be estimated based on their IP address, but this method is not always accurate. A more accurate approach is to use the GAPS coordinates that the user has chosen to share with certain mobile applications. Once the users location is known, advertising may be targeted based on proximity to a particular place (I. E. The city center), or based on proximity to a particular retail outlet.Advertisers may also presume that users have a particular interest based on their location (I. E. If they are at a hockey game, perhaps they like sports), and target advertising accordingly (K ombi, 2013). Analysis Hyper targeting can be used to identify potential customers based on relevant criteria and deliver advertising to them. Hyper targeting may limit the size of the advertising audience, but the â€Å"targeted† consumers are much more likely to respond to the advertising. Hyper targeting is relevant to our company because it can help us determine who our customers are and/or should be, and it can help us reach them more efficiently.Social Media Social media, as most know, is a form Of electronic communication through online communities. According to Pew Research (2014), 90% of adults ages 8-29 use social media, which has made it a very popular way to market over the last few years. Social media is used to promote and inform, gain valuable feedback and build relationships with customers. Promotion Twitter and Faceable are often used for promotion and are very effective (and free). Customers look on these pages for all kinds of information about companies and social media is a fast and simple way to keep them updated.A company can invite people to like their page and share their posts and just like that, millions of people could be exposed to the content. The global average of a share on a social networking site is $3. 0 (Meyer-Brandt 2014). This is how much money the company makes due to increased visibility from each share of their content. Engaging Social media platforms are a great way for businesses to engage and build relationships with customers. This is now one of the fastest ways to communicate with people. Because it allows for two-way communication, where television and radio don't, it is much easier to engage people.Companies can ask for people's opinions with new projects and encourage them to share their content. Getting them to participate in voting, contests and provide feedback can help the company be more transparent to the public. Responding to questions and comments can make customer service experiences better. Analy sis With social media being such a big part of society these days, there isn't really a better way to market one's business or product. This is important to us because we can reach a bigger audience to share information about our company with than we could using most other avenues.Social media marketing is usually free and will allow us to build relationships with our â€Å"followers† and involve them. The more involved they are, the better and more trusting relationships we have with them. Those relationships will lead o better experiences for our customers, who will spread the word and bring more business to us. Customer Relationship Management (CRM) Customer Relationship Management (CRM) can be defined as a strategy used to record and manage data and interactions with customers. This strategy usually involves using some kind of software that saves and analyzes data.Information The information collected could be contact info, demographic and complete transaction history. Su rveys could be given to customers to find out what they like and don't like. One method used to obtain information is to offer a shopping/loyalty card. Giving rewards and discounts to customers will encourage them to sign up, which is when they will provide some of their info. Some companies also use a third party to connect people to account numbers and credit cards. How it's used The information can be used in many ways to help improve marketing.The idea is to understand the relationship between the company and the customer with their buying habits. All of the info that is recorded over time and through each and every customer interaction is saved in a database and is used to target customer's specific needs. So, now it is easier to market the eight product to the right person for the right price. Implementing a CRM system can be very beneficial to the company. This is the fastest growing marketing tool in the last five years (Reardon 2011 All Of our information involving customer s would be in one organized database.The marketing team would then have easy access to all of the info and use it as they see fit. Having this knowledge, marketers would be able to find more qualified customers, making the time spent doing so more valuable. This would save the company time and keep us from wasting money on marketing to the wrong people. Recommendations Our company, like others, relies on sales for profit. It is recommended that we take measures to increase those sales by implementing the findings. The first thing we should do is make a Faceable and Twitter account.We can designate people to administer these accounts, keep them updated and get people interested in our company. We should then, use our social media accounts to hyper target. There are various software programs to choose from or we can let Faceable and Twitter do all of that for us. Lastly, we should decide what information we want to use in a CRM database; what info ill be most helpful to our company. T hen, we need to decide if we want to create our own database or if we want to pay a third party to do collect the information for us.These findings are important because they will help our company advance in marketing, which is likely to lead to higher sales. Social media is a fast and easy way to reach the most people. It permits us to communicate and engage existing and potential customers. We can also use these platforms to hyper target our content. Hyper targeting will help us by advertising to the people who are most likely to respond, getting the most out of our marketing. Creating a customer relationship management database will contain all of our customer's information.

Chem 101 Lab Report 2 Essay

Mixtures are made up of substances or components. If the mixture is fairly uniform in composition, properties, and its overall appearance, it is homogenous. If the component parts are clearly separated, it is heterogeneous. In order to identify the components in a mixture, methods must be used to sort out the components. However, the same methods will not work for sorting all substances. Four different processes would be employed to sort soluble and insoluble components in the following experiment. Introduction Matter that people encounter in everyday life consists of mixtures of different substances. Mixtures are combinations of two or more substances in which each substance retains its own chemical identity and therefore the original properties are maintained. The substances making up a mixture are called its components. According to our General Chemistry book, there are two types of mixtures; homogeneous and heterogeneous. Homogeneous mixtures are those that are uniform in composition, properties, and appearance throughout. Heterogeneous mixtures do not have the same composition, properties and appearance. Mixtures are characterized by two different properties: each of the substances in the mixture retains its chemical identity and mixtures are separable into these components by physical means, from heating, freezing, drying, etc. If one of the substances in a mixture exceeds the amounts of the other substances in the mixture you call it an impure substance and the other substances in th e mixture are impurities. The preparation of compounds usually involves their separation or isolation from reactants or other impurities. The separation of the components of mixtures is based upon the fact that each component has different physical properties. The components of mixtures are always pure substances, either compounds or elements and each pure substance will possess a unique set of properties. Similarly, every crystal of a pure substance melts at a specific temperature and a given pressure, and every pure substance boils at a specific temperature and a given pressure. There are four different methods of separation depending upon differences in physical properties. They are decantation, filtration, extraction, sublimation. In decantation, a liquid is separated from a solid by gently pouring the liquid from the solid so the only the solid remains in the container. Filtration is the process of separating a solid from a liquid by using a porous substance (a filter). Filtration allows the liquid but not the solid to pass through, again, leaving behind the insoluble substance. Extraction separates a substance from a mixture by choosing to dissolve that substance in a suitable solvent (usually water). Sublimation happens when a solid passes directly to the gaseous state and back to the solid state without passing through the intermediary liquid state. Material and Methods ï‚ · Evaporating Dish ï‚ · Beaker ï‚ · 3.0 Grams of mixture (NH4Cl – ammonium chloride, NaCl – sodium chloride, SiO2 – silicon dioxide) ï‚ · Heat plate ï‚ · Balance ï‚ · Oven ï‚ · Stirring rod ï‚ · 15 mL water x 2 = 30 mL water 1. Obtain mass of evaporating dish. 2. Add 3.0 grams of mixture (NH4Cl – ammonium chloride, NaCl – sodium chloride, SiO2 – silicon dioxide) to the evaporating dish and weigh to obtain mass of evaporating dish and sample mixture. 3. Subtract mass of evaporating dish from mass of original sample to get mass of original sample. 4. Place dish with sample onto heat plate to sublime the NH4Cl. 5. Remove from heat to cool mixture then weigh again. The difference in mass of evaporating dish and sample prior to heating and after heating represents the amount of NH4Cl in the mixture. 6. Obtain mass of beaker using the balance. 7. Add 15 mL of H20 to the mixture in the evaporating dish and stir gently 8. Decant the liquid into the beaker making sure not to transfer any of the solid into the beaker. 9. Add another 15 mL of H20 to the mixture in the evaporating dish and stir gently. Decant the liquid again into the beaker making sure not to transfer any of the solid into the beaker to extract NaCl. 10. Place beaker with sodium chloride solution onto heat plate and heat until water evaporates. Remove from heat and allow to cool. Weigh beaker. Difference between this weight and the weight of the empty beaker is the amount of NaCL in the mixture. 11. Take evaporating dish with SiO4 and heat until dry in oven. Once dry, remove evaporating dish from oven and allow to cool. Obtain the mass of SiO2 by weighting the evaporating dish with cooled mixture and subtracting mass of empty evaporating dish obtained earlier. 12. Find percent of NH4Cl, NaCl, and SiO2 in mixture by taking mass of each substance and dividing by the mass of the original sample. Results: Separation of the Components of a Mixture A. Mass of Evaporating Dish and Original Sample 41.606 g Mass of evaporating dish 38.859 g Mass of original sample 2.747 g Mass of evaporating dish after subliming NH4Cl 41.466 g Mass of NH4Cl 0.14 g Percent of NH4Cl 5.096 % % NH4Cl = 0.14 g / 2.747 g * 100% = 5.096 % B. Mass of Evaporating Dish, Watch Glass and NaCl 106.521 g Mass of evaporating dish and beaker 105.214 g Mass of NaCl 1.307 g Percent of NaCl 45.32 % % NaCl = 1.307 g / 2.747 g * 100% = 45.32 % C. Mass of Evaporating Dish and SiO2 40.104 g Mass of evaporating dish 38.859 g Mass of SiO2 1.245 g Percent of SiO2 45.322 % % SiO2 = 1.245 g / 2.747 g * 100% = 45.322 % D. Mass of Original Sample 2.747 g Mass of determined (NH4Cl + NaCl + SiO2) 2.692 g Differences in these weights 0.055 g Percent recovery of matter 97.997 % % recovery of matter = 2.692g /2.747g = 97.997 % Account for our errors about 2% Discussion The first step in the experiment required using the oven to heat the mixture, with ammonium chloride, sodium chloride, and silicon dioxide in the evaporating dish, until â€Å"white fumes were no longer form[ed],† according to the lab description. The goal was to sublimate the ammonium chloride, as it is not water soluble. It took about fifteen minutes to sublimate the NH4Cl. The dish had to cool as well when it came out of the oven. The mass of the dish contents were weighed and subtracted from the mass off the starting mass of the dish and the original mixture. The result was the loss of NH4Cl. Errors could have resulted from incorrectly weighing the original and ending samples. If ample time was not given to the sublimating process, NH4Cl may not have completely left the dish, the weight would not just include the mass of the other two substances. The next stage required careful decantation and stirring to remove only the liquid into a separate dish. The goal was to leave b ehind the insoluble substance, sand, and pour off the soluble NaCl. It was possible to accidentally remove particles of sand into the solution, which would influence the mass calculation of the two dishes. If stirring was not rigorous enough and water was not repeatedly added to sort out the sand from the liquid, there was a potential for sand staying behind as well. The final stage was to use the heating unit to evaporate the water from the solution to leave behind NaCl. At the same time, the heating unit was used to dry the sodium chloride in another dish. A calculation was made between the mass of the empty evaporating dish and the watch glass to reveal the mass of NaCl. Errors at this stage probably resulted from inaccurate readings on the scale or not drying the samples completely. The final stage of the experiment was to isolate the sand and calculate its mass. By this late stage, any errors in measurement, timing and calculations would have trickled down to the final remaining substance. The percentage of accuracy of the three components in the experiment should total 99%. If the percentage was less than that, â€Å"you have been sloppy† according to the lab manual. Conclusion In this experiment, it became apparent that what appears to be a simple mixture of elements is really more complicated. Heterogeneous mixtures may appear to be random collections of single substances, but when they are sorted into their components, the homogeneous elements can be observed. This was the case with this experiment. The original mixture had three substances: NaCl, NH4Cl, and SiO2. By using four methods, decantation, filtration, extraction, and sublimation, the separate components in the mixture could be isolated and weighed. If proper techniques in weighing, and using the four methods of sorting were observed and applied, the result would be three separated substances and calculations that matched those substances. The final calculation confirmed that our three substances, when sorted out, would all combine to weigh something close to the original mixture. The margin of error was within 2% References Book: 1.Ebbing, Darrel, D.; Gammon, Steven D. General Chemistry. 9th ed. Belmont, CA: Brooks/Cole Cenage Learning; 2009. 2. Beran, JA; Beran,JoAllen: Laboratory Manual for Principles of General Chemistry. 8th ed. Hoboken, NJ. Jon Wiley & Sons, Inc; 2009. 3.Katz, John C.; Treichel, Paul M.; Townsend, John. Chemistry and Chemical Reactivity. Belmont, CA: Cengage Learning, Inc.; 2009. 4.Somervill, Barbara A. Mass and Weight. Chicago, IL: Capstone Global Library, Ltd.; 2010. Electronic book: Chem Wiki:The Dynamic Chemistry Textbook. http://chemwiki.ucdavis.edu/Analytical-chemistry-html. Accessed August 29, 2013. Website: 1.Measuring Mass-Examples. http://www.harpercollege.edu/tm-ps/chm/100/dgodambe/the disk/labtech/mass2.html. 2.Jefferson Lab. http://education.jlab.org/qa/mass-09.html.